SlotBeats wondered why the daily jackpots were so popular. They reached out to several developers for an answer, including Red Tiger, Blueprint Gaming, and Playson.
Considering all their opinions, the conclusion will be this - daily jackpots are successful, as they are beneficial to all parties, operators, players, and even regulators are more favorable to them. Below is the full translation of the answers received by SlotBeats to the question: “We are seeing more and more online casinos playing daily jackpots through slots. What explains this trend?«.
Carl Ejlertsson, Red Tiger: When a supplier or operator comes up with a new concept like daily jackpots, it doesn't take long before the rest of the industry catches up and starts making money from it. We created the daily jackpots about four years ago and have been perfecting them ever since, and naturally competitors want a piece of that success.
There are other limited time offerings such as jackpots every hour that we have also introduced, and others are trying to create their own versions. Some are sponsored by the supplier. Our jackpots are funded entirely by players. This requires good liquidity - and this is the difficulty that anyone who wants to join the trend will face.
Arcangelo Lonoce, Habanero: I see this as a form of non-aggressive marketing that can be used to retain the existing player base. Jackpots are definitely the safest way to move forward in the face of increased regulatory scrutiny. They offer a mutually beneficial relationship between the operator and the regulator, help attract new and retain existing players.
Not only is this a healthier way to engage players, but it also ties rewards to the actual gaming experience, rather than pushing rewards beyond that by offering cashback or bonuses, which is well received by players and regulators alike.
Vsevolod Lapin, Playson: As a promotional tool, daily jackpots are a profitable solution for operators. Not only do they help improve brand loyalty, but players also don't have to wait long to find out if they've been successful in their pursuit of a prize.
Smaller prize amounts also have a psychological impact, as players don't get too upset when a prize is won by another player, but at the same time they enjoy winning an amount that is larger than the usual payout per spin.
Our research has shown that players are very happy with daily jackpots and they enjoy chasing them on the slots they like.
Jo Purvis, Blueprint Gaming: Jackpots have been a great tool to attract and retain players over the years, and the daily prizes that dominate the market today are just as effective.
We know there is a generation of online players who love the adrenaline rush of activating a bonus round, modifier or progressive jackpot. The excitement and anticipation of large sums of money that are being ripped off every day attracts a wide segment of players.
Daily jackpot prizes are now a key component of the operators' marketing strategy, helping to increase activity at certain intervals of the day and month.
The effectiveness of attracting traffic through the payment of daily jackpots has been proven by the example of many operators. The casino is constantly on the lookout for an edge over the competition and offering bigger and better prizes will always be a key selling point.
Yuriy Muratov, Booongo: The online casino market continues to grow at the speed of light. Now, given the impact of the millennial generation and new players demanding new experiences, the jackpot mechanics have begun to change and this has resulted in many operators offering daily jackpots.
Winnings may be smaller for specific jackpots, but players are attracted by the higher odds of winning. That unforgettable feeling when you hit the jackpot increases the involvement in the game, as a result of which such new trends appear.
Source: https://slotbeats.com/featured/slotbeats-spotlight-the-evolution-of-jackpots-part-one/
